Brand Strategy QuestionnairePlease answer in a spontaneous manner, and feel free to cut and paste existing answers. We respect your privacy. Name * First Name Last Name Company or Organization * Official Email 1. What is the key objective of your rebranding campaign? 2. Who is your target audience? Your most high-value prospective client. 3. Name your core services. 4. What problem does your brand solve for its customers? 5. What are the core values that define your brand? 6. How would you describe your brand's personality in three words? 7. How do you want your prospect to feel after experiencing your brand? 8. Name a competitor(s) and how is your brand different from them? 9. What are your long-term business goals, and how should your brand identity support them? 10. List a word you would like to own in the mind of your target audience. 11. What are the most attractive features or benefits of your product/service? 12. What platforms or practices does your brand primarily use to engage with customers? 13. What challenges or obstacles are you currently facing with your brand? 14. What do customers usually say about your products or services after interacting with it? 15. What past marketing efforts have been successful for your brand? Why? 16. What specific outcomes do you hope to achieve with this brand strategy? 17. What story do you want your brand to tell? 18. What partnerships or collaborations could enhance your brand’s visibility or credibility? Thank you!
